Nintendo has new EVP’s
It looks like Nintendo has hired two new exec’s to fill their open positions for sales and marketing and special assignments. The exec’s will work out of Redwood City, California. One of the VP’s is Cammie Dunaway who used to work for Yahoo and the other VP is Shigeyuki Tkahashi. The biggest part of Nintendo’s lacking market is actually their marketing strategy which is where Cammie comes into play. For example, most people have heard of the Wii by another person but finding commercials for the Wii are rare. In that sense, Nintendo believes they can increase their strategy by increasing their marketing solution.
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