I have written before how many of the current generation games are entirely too pricey.  Especially when there wasn’t much of a difference in regards to development time in a game (FF7 vs. Skate).  FF7 had a far larger development team and was still 49.99 when it dropped.  So why the huge change in price?  I think its a sham and EA is looking to fix it.  According to EA, there will need to be different price models for games in order for them to sell.  EA states that, in China, they are giving them away for free and the current developers need to harness a frugal development or advertisement lead.  EA is looking to change it to fit with the times.  My concern is that PC games usually are 39.99 when they drop so why not xbox 360 or PS3 games?  Good thing to think about.